Hamburg, 08 October 2021 – AERQ launches its modular and open IT platform AERENA. The platform will facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ inflight behaviours and needs and thereby open new revenue opportunities for airlines and selected partners. All enabled by state-of-the-art fully digitalised cabin touchpoints such as an inseat system and Cabin Digital Signage. Through AERENA, airlines will be empowered to gain complete control over their digital cabin experience by logging into AERENA and designing their choice of applications, media content, and graphical user interface (GUI) to benefit from time and cost savings in application and content deployment due to simpler and faster operational workflows. By smart data capturing, analytics and matching, airlines will gain insights into and enhanced understanding of passengers to ensure accurate data-driven and intelligent decision making to grow their business.
“AERENA is built for business. We make airlines the playmaker of their digital cabin experience by giving them complete control over their operational processes and better visibility of the passenger for the first time. They can fine-tune their on-board product based on smart data. That enables entirely new business models for advertising, e-commerce, destination services and more. A product that will truly differentiate an airline from its competitors”, says Arnd Kikker, Co-Managing Director at AERQ.
“In addition, AERENA will enhance efficiency and flexibility through integrated and simplified operational processes. Fast deployment including cloud-based testing will streamline thistime-consuming process to create savings. This allows updates and deployment of new applications and media content onto the aircraft in days not month”, explains Sang Soo Lee, Co-Managing Director at AERQ.
AERENA combines state-of-the-art cabin touchpoints – a seat centric inseat system foran upscale entertainment experience and Cabin Digital Signage powered by OLED technology. Touchpoints that inspire interaction and drive engagement, for instance through a PED friendly environment – with the latest software development, where the GUI can be completely customised for full control of the digital airline brand experience. The platform draws on the experience and competencies of AERQ’s parent companies LG Electronics and Lufthansa Technik in consumer electronics, OLED display technology and integrating these systems and solutions onboard aircraft alongside engineering and certification services.
Passengers will benefit from the personalization of the platform as airlines will be able to offer them the right content, products and experiences at the right time. AERENA will fill the emotional gap of the passenger between start and landing by turning this time on board even more valuable, productive and worthwhile. With its cloud-based and open software architecture that allows instant onboarding of third parties. An ecosystem including an airline, passengers and third parties will provide a portfolio of targeted media content, products and services to create a new global economy in the sky. This way airlines will be more than a means of transport, but will bring meaning, joy and value to journeys across their fleets.
AERQ is a joint venture between LG Electronics and Lufthansa Technik. It was founded in June 2019 and is headquartered in Hamburg, Germany. With its roots in consumer electronics and aviation it uses the extensive knowledge from both parent companies to develop digital solutions for aircraft cabins.
AERQ takes the digital transformation of aircraft cabins to a new level by turning them into spaces for new ideas and business development. AERQ enables airlines to digitalise their aircraft cabins by providing a new kind of digital ecosystem in and around the aircraft fuelled by software, hardware and data.
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