Hamburg, 11. August 2020 – Digitalization is changing the aviation world as much as any other industry. Currently however, the process of digitalization is barely controlled by the airlines. As a result, aircrafts are not integrated into the overall travel chain. AERQ, a joint venture of LG Electronics and Lufthansa Technik, headquartered in Hamburg, Germany, has the goal to close that gap. The new company combines LG’s advanced, cutting-edge consumer electronics technologies and Lufthansa Technik’s aerospace innovation and experience. AERQ aims to digitalise aircraft cabins by providing a new kind of digital ecosystem in and around the aircraft fueled by hardware, software and data.
Digitalisation rapidly changes both passenger expectations and possibilities for airlines to grow. This is why we are ready to support the airline industry with our aviation know how and innovative holistic approach to digitalise aircraft cabins” said Arnd Kikker, Managing Director at AERQ.
AERQ offers an open IT platform that consists of onboard touchpoints and a software architecture that allows control and customisation. Together they build an ecosystem that will help airlines to profit from the growth possibilities connected with digitalisation by meeting the rapidly changing demands of their passenger’s expectations. From hardware to software to data, the AERQ Platform connects the dots between passengers, crew and developers and enables the airlines to gain control over all digital touchpoints and to have a choice in look&feel, use cases and applications. This way, airlines are able to create competition with regards to passenger experience and product differentiation, as seamless travel journeys will benefit the passengers.
The AERQ Platform includes touch points such as an Inseat System and Cabin Digital Signage. The Inseat System provides passengers with an exceptional inflight entertainment experience, including integration of their own devices. AERQ provides solutions for demands from the ground while being onboard. Airlines benefit from customisability for graphical user interfaces as well as application deployment. Additionally, the solutions enable airlines to unlock new revenue sources for the airline individually and leverage valuable data sources.
The Cabin Digital Signage screens are based on the latest OLED technology. The Welcome Board was introduced at the FlyingLab in September 2019. It can greet passengers onboard the aircraft and functions also to enhance the airline brand while providing passenger relevant information. This technology can also be applied to Ceiling Panels to provide passengers with a customised cabin experience, while the airline can enhance their brand awareness. The perfect example for AERQ’s innovation power is the Transparent Class Divider for aircraft cabins, a state-of-the-art OLED display that divides large cabin environments in a visually appealing manner. It was shortlisted for the Crystal Cabin Award 2020. The company name AERQ is derived from the terms AERO and IQ. The people at AERQ also like the playful reference to the character Q from the James Bond movies, a mastermind in his category.
For more information about AERQ please visit the new website at www.aerq.com or follow the company on LinkedIn.
Caption (copyright: AERQ): AERQ enters the aviation market.
AERQ is a joint venture between LG Electronics and Lufthansa Technik. It was founded in June 2019 and is headquartered in Hamburg, Germany. With its roots in consumer electronics and aviation it uses the extensive knowledge from both parent companies to develop digital solutions for aircraft cabins.
AERQ takes the digital transformation of the aircraft cabin to a new level by turning them into spaces for new ideas and business development. AERQ enables airlines to digitalise their aircraft cabins by providing a new kind of digital ecosystem in and around the aircraft fueled by software, hardware and data.
The Managing Directors Arnd Kikker and Sang Soo Lee are available for interviews by appointment.
Ms. Verena Bintaro
Head of Marketing & Public Relations
Ms. Christin Zindritsch
Tel.: +49 (0)611 172142-00