June 14, 2022

Eurowings Discover drives digitalisation in the aircraft cabin by partnering with AERQ

Eurowings Discover drives digitalisation in the aircraft cabin by partnering with AERQ

Hamburg, 14 June 2022 Eurowings Discover and AERQ announce a wide-ranging partnership to overcome current limitations in inflight entertainment and connectivity with the overall goal to lift the passenger experience to a new level. Eurowings Discover is the new leisure carrier ofLufthansa Group serving worldwide holiday destinations with a fleet of A320 and A330 aircraft. AERQ’s open IT platform AERENA boosts digital cabin innovations throughout the travel journey and will facilitate greater passenger engagement onboard the aircraft.

By installing the fully-fledged AERENA inseat system on initially one A320 in 2023, the test aircraft will be used to roll out a game-changing digital experience on board, supported by a state-of-the-art cloud-based infrastructure. The seat-centric inseat system provides passengers with an upscale inflight entertainment experience building on latest technologies. A touchpoint of AERENA that inspires interaction and drives engagement, also through a PED (Personal Electronic Device) friendly environment.

“We are looking forward to this partnership with AERQ, as we believe in the great benefit of AERENA to our guests. By smart data capturing, analytics, and matching, we can learn about the passengers’ entertainment demands and address them specifically. Continuous development of onboard entertainment is at the core of our product strategy”, said Maximilian Meintgens, Director Product & Marketing at Eurowings Discover. “Passengers want their flights to be as comfortable and entertaining as possible. This is especially true on our medium-haul flights where passengers are less likely to want to view content on smaller personal device screens, deal with power issues, and juggle seat real estate for where to place their devices. The partnership between AERQ and Eurowings Discover makes the time onboard more valuable for passengers.”

“Eurowings Discover profits from AERENA’s agility that allows rapid updates of all content, whether it is AVoD, the graphical user interface (GUI) or any application to move the experience and engagement to a new level. With AERENA Eurowings Discover can customise its on-board product and truly differentiate from competitors”, explained Son Yob (Louis) Pak, Co-Managing Director at AERQ. “The carrier can personalise the passenger’s encounter. For instance, if you prefer to watch action movies, you can see the related content on your screen. This way airlines will be more than a means of transport, but will bring meaning, joy and value to journeys across their fleets.”

“AERENA not only ensures that an airline gets to know its passengers better. The platform also opens new revenue opportunities for Eurowings Discover. With the airlines’ and AERQ’s partner base, data driven selections, mobile device integration and a lot more ancillary revenues such as advertising, gaming, destination content, etc., can be increased substantially”, added Arnd Kikker, Co-Managing Director at AERQ. “AERENA will be the key platform in making the additional revenue in terms of the full travel chain.”

The partnership of Eurowings Discover and AERQ provides the latest technology in the market, building the basis for substantial operational savings for inflight entertainment due to a faster and lighter process landscape. This will exceed customer expectations.

Caption (copyright: AERQ): AERQ’s open IT platform AERENA enables Eurowings Discover to create an upscale cabin experience for passengers.


About Eurowings Discover

Eurowings Discover is the Lufthansa Group's new leisure airline. We bring travelers from the hubs Frankfurt and Munich to the world's most beautiful short- and long-haul destinations. Our claim is to tailor the travel experience to the individual needs of our guests and to make the flight a special experience.

Through integration into the Lufthansa network, travelers benefit from direct connections to all German and European Lufthansa departure points, as well as an end-to-end booking process and seamless transfers. As a wholly owned subsidiary of Deutsche Lufthansa AG we draw on the expertise and experience of one of the world's leading aviation companies.


About AERQ

AERQ is a joint venture between LG Electronics and Lufthansa Technik. It was founded in June 2019 and is headquartered in Hamburg, Germany. With its roots in consumer electronics and aviation it uses the extensive knowledge from both parent companies to develop digital solutions for aircraft cabins. AERQ takes the digital transformation of aircraft cabins to a new level by turning them into spaces for new ideas and business development. AERQ enables airlines to digitalise their aircraft cabins by providing a new kind of digital ecosystem in and around the aircraft fuelled by software, hardware and data.

Contact Eurowings Discover
Leonie Bueb
Director Corporate Communication & Spokesperson
E-Mail: discover.presse@lufthansa-group.com

Contact AERQ
Verena Bintaro
Head of Marketing & Public Relations
E-Mail: pr@aerq.com

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